Local Marketing Masterclasses
Want to learn the basics of marketing so you can manage it all on your own? Whether it’s limited budget, or you just want to do all your marketing without help, these affordable marketing workshops are designed to equip small business owners with the skills to manage marketing confidently.
What are the Local Marketing Masterclasses?
Little Wave Media is on a mission to elevate small businesses and their marketing efforts. We realize not every business owner can pay for full marketing services from agencies. That’s why we’re putting together a series of affordable marketing masterclass option designed to help you succeed with you’re marketing.
Each marketing masterclass meets a specific need on the following areas of marketing:
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- Branding
- Website building and management
- Social media
- Content marketing and SEO
- Canva design
Each masterclass takes places four times a year between a 60 and 90 day period. Classes occur two hours each week over Zoom or in person should a classroom be available.
Learn more about each masterclass below!
Website Masterclass
In this masterclass, you and your fellow classmates will learn how to build a beautiful website from the ground up using Divi from Elegant Themes. Websites are a crucial piece to driving traffic to your site and creating brand awareness. You’ll want to make sure it user-friendly, engaging, and fast if you want to keep your audience engaged.
This class takes place over a 90-day period with a two hour class each week.
Cost: $1,200 / person
What’s Included:
- Brand new Divi website
- Website management skills
- Basic SEO implementation
- Domain & Hosting Set-Up
- Dedicated attention from instructor
- Ongoing support for continued success
Branding Masterclass
One of the biggest things we notice with small business owners is many of them don’t have a cohesive brand or don’t know how to build one. In this masterclass, you and your fellow classmates will develop an entire brand guide to help steer you along whether you’re creating your own social media posts or design your website.
This class takes place over a 30-day period with a two hour class each week. We highly recommend taking this class prior to other masterclasses.
Cost: $400 / person
What’s Included:
- Brand guide design & development
- Mission and vision statement
- Identifying a target audience
- Creating brand voice and messaging
- How to incorporate branding into marketing strategy
- Dedicated attention from instructor
- Ongoing support for continued success
Content Marketing & SEO Masterclass
Online success and visibility is heavily influenced by the amount of content your creating regularly. If you’re not creating and posting content consistently, you’re reducing your chances of getting found online. In this class, we’ll go over the basics of SEO and teach you how to write engaging content that ranks in search engines, creates brand awareness, and drives traffic to your business.
This class takes place over a 90-day period with a two hour class occurring each week.
Cost: $800 / person
What’s Included:
- Keyword research tools
- Google tools set up & performance tracking
- Basic SEO understanding
- Blog writing 101
- Running content audits
- How to create social-first content
- Dedicated attention from instructor
- Ongoing support for continued success
Social Media Masterclass
Social media is a powerhouse resource for small businesses with limited budgets and time. You still need to get the word out about your business, and social media is one of the best and most organic ways to spread awareness. Learn how to strategize, automate, and creating social media campaigns and manage your channels with confidence.
This class takes place over a 90-day period with a two hour class each week. We highly recommend taking this class after taking the branding and Canva design classes
Cost: $600 / person
What’s Included:
- Choosing your social platforms (Facebook, Instagram, TikTok, LinkedIn, etc.)
- Optimizing social media channels
- Understanding social media analytics
- Creating social media calendars
- Following 4:1:1 posting rules
- Utilizing videos
- Paid ads & boosting
- Dedicated attention from instructor
- Ongoing support for continued success
Canva Design Masterclass
Are you guilty of using too many fonts too, too many colors, or too many pictures on your marketing assets. Perhaps you don’t necessarily have an eye for design but need to level up your visuals. This is the masterclass for you. Not only will we detail the basics for Canva design, we’ll teach you design practices so your designs keep looking fresh and eye-catching.
This class takes place over a 60-day period with a two hour class occurring each week. We highly recommend taking this course after taking the branding course.
Cost: $700 / person
What’s Included:
- Basics of general design
- Understanding how to use Canva
- Setting up your brand kit
- Layering for dynamic design
- Dedicated attention from instructor
- Ongoing support for continued success
Marketing Masterclass Bundle
Can’t choose just one class? Sign up for all of them! With this bundle you’ll get all five classes to attend in one quarter, you can spread them out between two quarters if your time is limited. With this masterclass bundle, you get all the marketing education for a discounted price of $2,900 (totally value $3,700). You save $800! That’s basically a free class!
This is perfect for someone who is getting ready to start their business and wants to arrive with a bang.
This class takes place over a 90-day period with a two hour class each week. For this, we recommend taking the branding and website course before continuing with other courses.
Cost: $2,900 / person
What’s Included:
- Everything included in the other masterclasses
- Dedicated attention from instructor
- Ongoing support for continued success
Why Little Wave Media Masterclasses?
Learn From a Professional Marketer
Backed by an instructor with over 11 years in the marketing industry, Kelly, a former Semrush content writer and decades long marketing professional, knows the ins and outs of marketing for small businesses.
Monthly Payments Offered
Ongoing Support
FAQs
Can I make payments on the masterclasses?
Yes! After you click on the “Sign Up” link and checkout, there is an option to make payments with Afterpay. After signing up for the class, make sure you complete all payments prior to the start of the class.
If you need extended time, you must inform us prior to class starting so we’re aware.
Why are your prices so cheap?
Over the past eight years, I’ve worked with enough small businesses to know that tight budgets are common. I’ve always believed tight budgets shouldn’t get in the way of marketing your business. Even small businesses deserve good marketing, which is why I keep my prices lower than the competitors.
Why use Divi from Elegant Themes?
I’ve tried every single builder you can imagine: WP Bakery, Elementor, Wix, and Sqaurespace. In my search for to find the perfect builder, I came across Divi and found it to be the most user-friendly and the most customizable. Divi also comes with hundreds of templates that you can use as a foundation to create your own design.
Divi also offers back-end editing and drag-and-drop styles that Wix and Squarespace are most known for.
While there is a learning curve when building a Divi site, I can promise you it’s far less complex than other competing builders.
Have Questions About the Masterclasses?
This is a huge investment and we’re here to help you feel confident about your purchasing decisions. Contact us for any other questions you might have!